⇨
⇨
Healthcare Marketing Services - Market Validation.
Interviews, surveys, focus groups and meetings.
The goal of the market validation is to verify, in advance, market acceptance and obtain stakeholders' feedback regarding the product's design, estimated price and potential market. The relevant stakeholders may be physicians, hospital managers, payers or patients.
(Back to main Marketing Services page).
Deliverables
Each of the deliverables below is conducted for each of the countries selected for the project.
a.
Interviews and focus groups:
Questionnaire development and, if needed, translation to the local language.
Typically 5-10 phone interviews.
A detailed Word document and a PPT slide deck which synthesizes the answers through graphics and highlights.
b.
Email / Web surveys:
Questionnaire development and, if needed, translation to the local language.
Design of email/web page.
Answers collection and analysis.
A detailed Word document and a PPT slide deck which synthesizes the answers through graphics and highlights.
c.
Facilitating meetings with KOLs and payers:
KOL/payer research and qualification.
Organization of up to 5 meetings with KOLs and/or payers.
Flat fees, concrete timelines, and support through your entire reimbursement process
